Home/Case Studies/Pretty Shimmering Things

CRO CASE STUDYD2C · Fashion Jewellery · India

₹74,072 in extra sales in 31 days. Without touching Meta Ads.

No new campaigns. No new creatives. No bigger budget. We only rebuilt the product page for Pretty Shimmering Things, and the same ads started selling 72% more.

+₹74KExtra revenue
in 31 days

+54Extra sales
75 → 129

₹0Extra ad spend
(spend even fell 13%)

2.20xROAS
up from 1.18x

BEFORE

AFTER

✓Verified Meta
Ads Manager data

01 · The idea

Most brands raise the budget. We fixed the page first.

In July the ads were bringing people to the product page, but less than 1 in 100 of them bought. Spending more would only have bought more visitors for a page that was not converting.

July: ₹1,01,773 spent, 75 purchases, ROAS 1.18x. Barely above break even.
The leak: 0.98% of landing page visitors bought.
The decision: keep ads steady, rebuild the product page.

Ad budget

−13%

Buy rate on page

+62%

Purchases

+72%

Revenue

+62%

July, beforeAugust, after

02 · The numbers

Less money in. More of everything out.

Straight from Meta Ads Manager, all 83 campaigns, July vs August 2026. The ads were left as they were. Only the page they land on changed.

MetricJuly · beforeAugust · afterChange

Amount spent₹1,01,773₹88,297−13%

Purchase rate (landing page views)0.98%1.59%+62%

Purchases75129+72%

Revenue (purchase value)₹1,19,896₹1,93,968+62%

ROAS1.18x2.20x+86%

Cost per purchase₹1,357₹684−50%

July Meta totals — Before · Meta Ads Manager totals, July 2026

August Meta totals — After · Meta Ads Manager totals, August 2026

03 · Before and after

Same necklace. Same price. A page that sells it.

Full product page on mobile, where most jewellery buyers shop. Scroll inside each phone to see the whole page.

BEFORE · JULY

👆

Swipe to scroll the full page

↕ Scroll

Product on plain white
Offers as plain text lines
Two small, equal buttons
Policies hidden in tabs
Reviews at the very bottom

AFTER · AUGUST

👆

Swipe to scroll the full page

↕ Scroll

Necklace shown worn, to scale
Bundle offer with real savings
Clear buy button, ships in 24 hrs
Trust tiles right under photos
Proof and reviews near the top

04 · What we changed

Eight changes. Each one removes a reason not to buy.

01📸

Show it worn, not floating

BeforeNecklace on a white background.

AfterOn a model at the neckline, so buyers see size and how it sits.

02🛡️

Trust right under the photos

BeforeShipping, returns and COD hidden in a tab.

AfterFree Ship, 7 Day Return, COD and Secure Pay in one strip.

03⭐

Proof next to the title

BeforeReviews only at the bottom.

AfterRating, verified badge and “200+ women love this” beside the name.

04🏷️

A price with no surprises

Before“Shipping calculated at checkout”.

AfterDiscount badge plus “Free shipping included, no surprise at checkout”.

05🎁

An offer you can feel

Before“Buy 1 Get 1 Free” as plain text.

AfterBuy 3, Gift 3 card with price per piece, total saving and a timer.

06🛒

One clear next step

BeforeTwo small buttons side by side.

AfterFull width Add to Cart and a bold Buy Now with “ships in 24 hrs”, UPI and COD.

07📏

Answer the fit question

BeforeNo chain length on the first screen.

AfterChain length and a size guide next to quantity.

08💝

Sell the moment, not the metal

BeforeSpecs list and a long paragraph.

AfterBenefit cards, gifting section and “Complete the look” add ons.

05 · The money

The page did the work a bigger budget couldn't.

To get 129 sales at July's cost per purchase ₹1,75,050 ad spend would have been needed

Actual ad spend in August ₹88,297 for the same 129 sales

Ad spend saved by a better page ₹86,753 in one month

Revenue left after ad spend · July₹18,123

→

Revenue left after ad spend · August₹1,05,6715.8x more

Revenue left after ad spend = Meta purchase value minus amount spent. Product cost, shipping and returns not included. Source: Meta Ads Manager, all 83 campaigns.

The lesson

Before you raise your ad budget, fix the page it lands on.

More budget on a leaking page buys more leaks. A page that converts makes every rupee you already spend work harder. That is why every Digicize engagement starts with a product page audit.

Low ROAS?Check the page before the ads

High cost per purchase?Fix trust, offer and the buy button

Scaling stalls?A better page lowers the cost of every new sale

₹74,072 in extra sales in 31 days. Without touching Meta Ads.

Same ads. Same budget. A better page.

Most brands raise the budget. We fixed the page first.

Less money in. More of everything out.

Same necklace. Same price. A page that sells it.

Eight changes. Each one removes a reason not to buy.

Show it worn, not floating

Trust right under the photos

Proof next to the title

A price with no surprises

An offer you can feel

One clear next step

Answer the fit question

Sell the moment, not the metal

The page did the work a bigger budget couldn't.

Before you raise your ad budget, fix the page it lands on.

Is your product page leaking sales?

See what we did for other brands

🔒Wellness brand · IndiaBrand name under NDA · proof snapshot

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🔒Wellness brand · IndiaBrand name under NDA · proof snapshot