Indore Sunlight was paying for leads from cities they could never serve. We took over their Meta ads in November 2024, fixed who the ads reached and which leads counted, and built a pipeline their sales team could close from.
When they came to us, the form fills looked healthy on paper. But the sales team spent its day calling people in other cities, and even the local leads were rarely ready to buy.
Most of the ad budget paid for people the team could never install for.
Four changes, run together, turned the account from a lead counter into a sales pipeline.
Ads now reach the area the installation team can actually service, so the out-of-location share stopped eating the budget.
Lead forms screen for intent before the call, so every lead is tagged Hot, Warm or not qualified on arrival.
45 campaigns over the year: new videos, new angles, seasonal pushes like Diwali, with spend moved to whatever was converting.
One shared sheet follows each lead through call, quotation, meeting and deal, so we optimise for closed deals, not form fills.
Meta counted about 14,000 leads. Our sales sheet tracked the same 14,000, and 113 of them became paying customers.
14,596 leads
Deal Done
113 deals of 14,162 leads
We'll look at your ad account and lead quality, and tell you where the money is leaking. Free.
A wellness brand's single ad account scaled across 456 campaigns, reaching 7.7 crore people at a ₹920 average order.
View proof →An offline supplement brand taken online. 4,326 orders at a 6.58x ROAS on ₹8.89 lakh of ad spend.
Read case study →Two lakh leads from a single Meta ad account, with the cost per lead held under ₹80 at full scale.
View proof →