Muscle Science was strong in offline distribution but had almost no online sales. We took over Meta Ads in December 2024, built the offer around the product, and scaled it at a 6.58x ROAS.
Muscle Science had built its name through distributors and gyms. The website existed, but online sales were close to zero. About ₹50,000 a month came in on its own, from people who already knew the brand offline. No paid ads, no SEO engine behind it.
No overnight jump. Small tests first, then the budget moved into the offers that were selling, month after month.
Online sales came only from people who already knew the brand.
Small budgets to learn which products, offers and creatives sold. ₹32K in sales from Meta.
Winners scaled. 295 orders at an 8.1x ROAS in a single month.
450 orders at a 6.4x ROAS, led by Buy 1 Get 1 offers on Impulse pre-workout.
4,326 orders at a 6.58x ROAS, with spend going only to campaigns already selling.
Supplement buyers compare. A good ad gets the click, but the offer decides the order. We built the offer around the product first, then put money behind it.
The offer was designed with the product, so every ad was selling real value, not just a discount.
Orders averaged around ₹1,350, high for supplements, so each sale paid back the ad cost several times.
Lots of campaigns on small daily budgets. The ones that sold got more money, the rest were switched off.
Buy 1 Get 1 offers on Impulse pre-workout became the top sellers, and the budget followed them. Best month: ₹5.7 lakh at a 6.4x ROAS.
Why ROAS stayed high while scaling: spend went only to campaigns already selling. At ₹205 to get an order worth about ₹1,350, every rupee in ads came back more than six times.
Unedited screenshots from Meta Ads Manager at different points in the journey. Tap any screenshot to see it full size.
Revenue is purchase conversion value reported by Meta Ads Manager. Average order value = revenue ÷ purchases.
Muscle Science is one of many health and wellness brands we grow. Supplements sell on trust, proof and repeat buying, and that is the playbook we run every day.
Book a Growth Fit Check. We'll look at your store, your offer and your ads, and tell you honestly what to fix first.
Two lakh leads from a single Meta ad account, with the cost per lead held under ₹80 at full scale.
View proof →Launched a new UK health and wellness brand from zero. £45.5k in sales and 1,137 orders in four months of selling.
Read case study →A health and wellness brand scaled hard in a single month, with Shopify sales and Meta purchase value shown side by side.
View proof →