CASE STUDYD2C · Health & Wellness · United Kingdom

From a £0 store to £45,513 in four months of selling.

How we launched Celoriva, a brand new UK health and wellness store, and scaled it one step at a time with Meta Ads, a Shopify store built to convert, and weekly CRO.

£45,513.04Net sales, May to Aug
≈ ₹57.57 L

1,137Orders in
4 months

£40.54Average order
≈ ₹5,128

3.32%Conversion rate
up from 1.88%

Celoriva Shopify analytics, May to August 2026

£45,513.04 · May to Aug 1,137 orders

✓Verified Shopify
dashboard

01 · The starting point

A new brand, a new market, and zero sales.

Celoriva came to us with a product and a goal: sell in the UK. In April 2026 the store had no customers, no reviews and no pixel data. Every number below starts from that line.

£0Revenue in April

0Orders in April

0Reviews or past buyers

Cold market: UK shoppers had never heard of the brand.
No data: Meta had nothing to learn from on day one.
Price point: a £38 to £41 order needs trust before checkout.

April 2026, £0 sales — Shopify · April 1 to 30, 2026

02 · Month by month

Every month, a new step. Every step, in the dashboard.

Real Shopify screenshots, unedited. Amounts in pounds, with rupees in brackets.

£0₹0

April0 orders

£5,441₹6.88 L

May143 orders

£10,093₹12.77 L

June248 orders

£15,747₹19.92 L

July402 orders

Revenue growth2.9xMay → July

Order growth2.8x143 → 402 orders

Average order£38 to £41steady while scaling

APR

Step 1 · Build the base

Store live, zero sales.

We built the store and tracking first. No ads were scaled until the base was ready.

Net sales£0.00≈ ₹0

Orders0

Avg order–

April 2026 Shopify sales — Shopify Analytics · Apr 1 to 30, 2026

MAY

Step 2 · Find the winners

First sale on 8 May. 143 orders by month end.

Testing phase. Sales started on 8 May and hit the first big spike on 18 May, over £1,200 in a single day.

Net sales£5,441.70≈ ₹6.88 L

Orders143

Avg order£38.05

Conversion1.88%

May 2026 Shopify sales — Shopify Analytics · May 1 to 31, 2026

JUN

Step 3 · Fix the page, then push

Revenue up 85%. Conversion up to 3.32%.

Sales stepped up from 10 June and held above £500 a day for more than a week, while conversion almost doubled.

▲ 85% vs May

Net sales£10,093.09≈ ₹12.77 L

Orders248

Avg order£41.01

Conversion3.32%

June 2026 Shopify sales — Shopify Analytics · Jun 1 to 30, 2026

JUL

Step 4 · Scale the winners

Best month: £15,747 and 402 orders.

Proven ads scaled. Peak day of almost £1,900 on 4 July, while the average order stayed near £40.

▲ 56% vs June

Net sales£15,747.84≈ ₹19.92 L

Orders402

Avg order£39.95

July 2026 Shopify sales — Shopify Analytics · Jul 1 to 31, 2026

03 · The scaling playbook

We didn't scale everything at once. We scaled one step at a time.

Each step had one job. We only moved to the next when the numbers said the last one was working.

STEP 1 · APRIL

Build the base

Shopify store set up for UK buyers. Pixel and Conversions API connected so every sale teaches Meta.

Goal: be ready to sell

STEP 2 · MAY

Find the winners

Small budgets across many hooks and angles. Losers switched off fast, winners kept.

Result: first 143 orders

STEP 3 · JUNE

Fix the page, then push

Product page changes lifted conversion from 1.88% to 3.32%, so every pound of ad spend did more work.

Result: revenue nearly doubled

STEP 4 · JULY

Scale the winners

Budget moved to proven creatives and audiences, with ROAS checked against Shopify, not just Meta.

Result: £15,747 month

The rule behind every step: we read Shopify revenue first and Meta's numbers second. If Shopify didn't move, the step wasn't working, no matter what the ad dashboard said.

04 · Conversion rate optimisation

Almost the same traffic. 108 more orders.

May and June brought in almost the same number of visitors. The only big change was how many of them bought: conversion rose 77%, from 1.88% to 3.32%.

May conversion 1.88% — Conversion rate · May 2026

+77%conversion lift→

June conversion 3.32% — Conversion rate · June 2026

MAY · BEFORE CRO

~7,600visitors×1.88%conversion=143orders

JUNE · AFTER CRO

~7,470visitors×3.32%conversion=248orders

June at May's conversion~140 orders

Extra orders from CRO+108

Extra revenue in one month£4,411≈ ₹5.58 L at £41.01 average order

Visitors estimated as orders ÷ conversion rate, from Shopify Analytics. Same traffic, same product: the extra £4,411 came from the store converting better, not from more visitors.

05 · Results at a glance

Four months. From nothing to a real business.

MonthNet salesIn rupeesOrdersAvg orderConversion

April 2026£0.00₹00––

May 2026£5,441.70₹6.88 L143£38.051.88%

June 2026£10,093.09₹12.77 L248£41.013.32%

July 2026£15,747.84₹19.92 L402£39.95–

August 2026£14,230.41₹18.00 L344£41.37–

Apr to Aug£45,513.04₹57.57 L1,137£40.031.88% → 3.32%

Rupee values at £1 = ₹126.5. Net sales after discounts and returns, from Shopify Analytics.

Industry · Health & Wellness

Wellness is our home category.

Celoriva is one of many health and wellness brands we grow. Supplements, nutrition and wellness devices all sell on trust, proof and repeat buying, and that is the playbook we run every day.

Supplements & NutritionProtein, pre workout, daily health

Wellness DevicesPain relief and recovery products

Healthy FoodBetter for you snacks and staples

MUSCLE SCIENCETruHealthTrue ScienceHealthy MasterCeloriva